Marketing Reporting Leaders Actually Trust
Dashboards that connect campaigns and channels to pipeline and revenue, one source of truth marketing, sales, and finance all believe.
Reporting Problems We Solve
Vanity Metrics
Reports show clicks and MQLs but never connect to revenue.
Conflicting Numbers
Marketing and sales bring different numbers to the same meeting.
Manual Reporting
Someone rebuilds the deck by hand every month.
Marketing Reporting Services
Marketing tied to revenue
Marketing KPI Framework
Define the metrics that map to revenue.
- Funnel metrics
- Pipeline influence
- Channel ROI
- Goal setting
Dashboard Build
Automated dashboards in your BI or CRM.
- CRM dashboards
- BI reports
- Real-time data
- Self-serve views
Pipeline & Revenue Reporting
Tie marketing to pipeline and closed revenue.
- Sourced pipeline
- Influenced pipeline
- Revenue contribution
- Cohorts
Executive & Board Reporting
Reporting leadership trusts.
- Board views
- Trend analysis
- Commentary
- Forecast
Frequently Asked Questions
BI tool or CRM dashboards?
It depends on your needs. For many teams CRM dashboards are enough; for complex, multi-source reporting we build in Looker, Power BI, or Tableau on top of your warehouse. We recommend the simplest thing that works.
How do we end the whose-number-is-right debate?
By agreeing on definitions and a single source of truth, then building every report off that model so marketing, sales, and finance all pull from the same data.