Revenue Architecture & GTM Design
Design your revenue engine from the ground up: ICP refinement, sales motion design, pricing strategy, and compensation planning built around your goals, not a template.
The Problems We Solve
If any of these sound familiar, you're in the right place.
Unclear ICP
Your sales team chases every lead, win rates are low, and you can't figure out who your best customers actually are.
Unpredictable Pipeline
Your forecast is more fiction than fact. You can't tell the board what to expect next quarter with any confidence.
Misaligned Compensation
Your comp plans incentivize behaviors that don't align with company goals. Reps game the system rather than close the right deals.
Conflicting Sales Motions
Inbound, outbound, PLG, partner: you're trying everything but nothing works together. Leads fall through the cracks.
What's Included
A complete revenue architecture package, delivered in weeks, not months.
ICP & Segmentation
Data-driven ideal customer profile with scoring criteria, segment definitions, and TAM/SAM/SOM analysis.
GTM Motion Design
Complete sales motion architecture: inbound, outbound, PLG, partner channels. All working together.
Funnel Model
Revenue model with conversion rates, velocity metrics, and capacity planning for each motion.
KPI Tree
Hierarchical metrics framework connecting leading indicators to revenue outcomes.
Comp Plan Design
Compensation structures aligned to business goals with accelerators, SPIFs, and quota methodology.
Territory Design
Territory and account assignment strategy optimized for coverage and rep productivity.
Tech Stack Blueprint
Recommended tools and integration architecture to support your revenue operations.
90-Day Roadmap
Prioritized implementation plan with milestones, owners, and success criteria.
Executive Readout
Board-ready presentation of findings, recommendations, and expected ROI.
What You'll Achieve
Real results, not just deliverables.
Higher Win Rates
Clearer ICP means reps focus on winnable deals
Predictable Pipeline
Know what's coming next quarter with confidence
Aligned Team
Comp plans that reward the right behaviors
Faster Execution
Clear roadmap means no more analysis paralysis
Our Process
A structured approach that delivers results in 4-6 weeks.
Discovery
A close look at your business model, market, current performance, and strategic goals.
Analysis
Win/loss analysis, funnel diagnostics, competitive benchmarking, and opportunity sizing.
Design
Build your revenue architecture: ICP, motions, funnel model, KPIs, comp plans, territories.
Activate
Executive readout, implementation roadmap, and optional ongoing support.
Frequently Asked Questions
Most Revenue Architecture engagements take 4-6 weeks from kickoff to final deliverables. This includes 2-3 discovery sessions, 2 weeks of analysis, and 2 weeks of design and documentation. We can accelerate timelines if needed for urgent situations.
We'll need access to your CRM data, historical win/loss data, current compensation plans, and time with key stakeholders (sales leaders, marketing, finance). We'll send you a detailed data request before kickoff.
Absolutely. Many clients continue with our RevOps as a Service services for implementation. We can configure your CRM, build dashboards, set up automation, and train your team, all based on the architecture we've designed together.
Both! Early-stage companies (Seed-Series A) benefit from building the right foundation from the start, avoiding costly rewrites later. Later-stage companies often need to redesign their GTM as they scale or enter new markets.
Ready to Build Your Revenue Architecture?
Start with a free 30-minute consultation. We'll discuss your current challenges and show you how a proper GTM design can transform your revenue engine.