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Cold email

Cold email you pay for by the lead

We find the accounts, write the emails, run the sending and hand your reps the interested replies. No setup fee: the domains, mailboxes and data are on us. You pay a small monthly base and a fee for each lead that matches the ICP you signed off.

Get your per-lead price Compare the two plans
An illustration with made-up data, not a client's.

Two ways to pay

Both include the sending setup, the data, the copy and the reply handling. Both start with a three-month minimum, the time it takes to warm the domains and learn what your market answers.

Performance
$1,500/mo
+ from $100 per lead
  • No setup fee
  • Pay for leads that match your ICP, nothing else
  • Your per-lead price is set once we size your market
Managed
$3,500/mo
flat, leads not billed
  • No setup fee
  • A sending volume agreed up front
  • Better value once leads are flowing steadily
InteractiveWhich plan costs less for you? At the starting price of $100 a lead
Performance $2,700$225 a lead
Managed $3,500$292 a lead

At 12 leads a month, Performance costs less. The two plans cost the same at 20 leads a month.

What counts as a lead

We agree the ICP with you in writing before the first send. A lead is an interested reply from someone who matches it, handed to your rep with the thread and the account research. You have 48 hours to reject any lead that misses the ICP.

Counts

  • "Yes, let's talk" from a buyer in your ICP
  • A referral to the right person, who then replies with interest
  • "Send me more" from an ICP decision maker

Never counts

  • Out-of-office and auto-replies
  • "Not interested" and unsubscribes
  • Anyone outside the ICP
  • Existing customers and open deals

What sets your per-lead price

Leads start at $100. Where yours lands depends on five things we size with you before you sign.

Market sizeThousands of fitting companiesA few hundred
AudienceManagers and directorsC-level only
OfferA problem buyers already knowA new category
DataEasy to find and verifyHard to find
EffortOne segment, one messageMany segments or languages

How a campaign runs

From signed ICP to leads in your CRM. Select a step to see what happens and what you see.

InteractiveFive steps to the first lead Select a step, or use Next.
  1. What happens
    We agree who counts as a lead, size the market, and set your per-lead price.
    What you see
    A one-page ICP you sign off, with the market count and your price per lead.
  2. What happens
    Separate sending domains and mailboxes are set up, authenticated and warmed for about three weeks. Your main domain is never used.
    What you see
    The domains, their health, and the date the first emails go out.
  3. What happens
    We build and verify the list, research the accounts, and write the sequences in your voice.
    What you see
    Every sequence before it sends. Nothing goes out without your approval.
  4. What happens
    Emails go out within safe daily limits. Every reply is sorted: interested, not now, wrong person, unsubscribe.
    What you see
    Opt-outs suppressed everywhere the same day, and follow-ups set for the "not now" replies.
  5. What happens
    Interested replies land with your rep and in your CRM, with the thread and the research attached.
    What you see
    A monthly report of leads, what was billed, and what we are changing next month.

Deliverability and compliance, built in

Cold email only works while it lands in the inbox and respects the people receiving it.

  • Your main domain stays out of itSending happens from separate domains, so your company email is never at risk.
  • Authenticated and warmedSPF, DKIM and DMARC set up, and every mailbox warmed before it sends.
  • Safe daily limitsVolume per mailbox stays low, so quality and inbox placement hold.
  • Opt-outs honoured everywhereAn unsubscribe is suppressed across every campaign and tool the same day.
  • Rules for your marketsSending follows the rules where your buyers are, such as CAN-SPAM, CASL and GDPR.
  • You approve the copyNothing sends in your name until you have read it.
Rather own it?

We can build it inside your org instead

If you want outbound to live in your own team, an AI SDR build gives your reps the research and drafts, with a person approving every send, in accounts you own.

Performance $1,500/mo + from $100/lead Managed $3,500/mo Get your per-lead price

Frequently Asked Questions

Is there a setup fee?

No. The sending domains, mailboxes, warmup and data are included in both plans. You should not have to pay before you see whether it works for you.

How is the price per lead set?

Leads start at $100. We size your market, audience, offer, data and effort with you before you sign, and agree one price per lead that holds for the term.

What if a lead is not a real fit?

You have 48 hours to reject any lead that misses the ICP you signed off, and it is not billed. Auto-replies, "not interested", existing customers and open deals never count.

How long until the first leads?

New sending domains need about three weeks of warmup before the first emails go out. Replies usually start in the weeks after that, which is why both plans have a three-month minimum.

Can it run in our own accounts?

Yes. We usually run the sending on our side, included in the price, but we can run it in domains and tools you own instead, with those costs paid by you directly. Leads always land in your CRM.