Know What's Actually Driving Revenue
Multi-touch attribution that connects marketing spend to pipeline and revenue, so you can double down on what works.
Attribution Challenges We Solve
Last-Touch Bias
All credit goes to the last touchpoint, hiding the channels that actually create demand.
Disconnected Data
Marketing and sales data live in different systems with no common thread tying them together.
Wasted Budget
You can't cut underperformers or scale winners because you don't know which is which.
Attribution Services
Connect marketing to revenue
Attribution Model Design
Build the right model for your business: first-touch, multi-touch, or custom weighted.
- Model selection
- Touchpoint mapping
- Weight calibration
- A/B testing
Data Infrastructure
Connect marketing platforms, CRM, and analytics for a unified attribution dataset.
- UTM strategy
- Tracking setup
- Data unification
- Identity resolution
Channel ROI Reporting
See exactly how each channel contributes to pipeline and closed revenue.
- Channel scorecards
- Campaign-level ROI
- Content attribution
- Spend optimization
Executive Dashboards
Attribution dashboards that marketing and finance leaders both trust.
- Pipeline influence
- Revenue contribution
- Budget allocation
- Trend analysis
Frequently Asked Questions
Which attribution model should we use?
It depends on your sales cycle and channel mix. Most B2B companies benefit from multi-touch models that credit both demand creation and deal acceleration.
Do we need a special tool for attribution?
Not always. We can build attribution using your existing CRM and marketing platform. For complex needs, we recommend tools like Bizible or HubSpot Attribution.